old spice tag Yes It's True, He's Back.

Photo by Rick Diamond/Getty Images for Moet

That Old Spice Guy Isaiah Mustafa is wrapped in a towel once again, asking women to look at your man, then look at him.

Just in time for a new round of commercials during that giant yearly championship game which shall remain nameless, he’s got a preview which is designed to look into his steamy brown eyes and become enraptured.

Ok, whatever.  Albeit the commercials are fun, and well produced this follows a new trend in large scale marketing of commercial “previews” much like movies.  Time will tell if it’s worth it.

Here’s the teaser for you to look longingly at.


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