Ever switched on the radio and found you could hear three different Top-40 hits in a row… and they all sound the same?

It’s not just you. There’s actually a musical reason why…

What’s being called the “millennial whoop”, a series of notes fluctuated back and forth, has exponentially grown over the last 15 to 20 years. And it’s taken hold of the modern pop genre.

Will this trend continue? Or will we see a revival of music that moves away from the “cookie cutter” mold?


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