Attention all hard-hearted souls out there – Watch This. It takes 60 seconds out of your life, but damn if it isn’t the sweetest little story that you’ll ever see in one minute. Whose heart doesn’t break at the thought of a homeless puppy? A chink was made on this hardened reporter’s cold, cold heart, and I owe it all to Budweiser.

But do these ads sell more beer for the brewing company? Studies say no. But, what Bud is going for here is a fond association to their brand. So, throughout the next year, when you’re in the adult beverage aisle, you’ll see a rack of Buds and get a good feeling all over, even before you crack your first can.

-Callahan, Jack FM

And, you can even go behind the scenes at the making of this heartfelt epic:


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