The man credited with bringing the Beatles to America and taking rock concerts into stadiums has died, according to the BBC. Sid Bernstein was 95.

As a concert promoter, he was behind some of the Beatles‘ most important bookings in America, including their concerts at Carnegie Hall in 1964 and Shea Stadium in 1965. He went on to work with a number of other British Invasion bands, including the Animals, the Kinks and the Rolling Stones, as well as American acts including the Rascals.

Bernstein spent time in England during World War II. After returning home, he continued to read British newspapers, which is where he read about “Beatlemania,” and how teens in the U.K. reacted to the Fab Four.  He tracked down their manager Brian Epstein, and convinced him to let Bernstein promote two Beatles shows at Carnegie Hall.

A film on Bernstein’s life, titled Sid Bernstein Presents… was released in 2010.

Brian Ives, 


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