Warner Bros. came up with a unique way to unveil one of the new villains that will be in Dark Knight Rises
The studio went way out of their way to make fans work to unlock the picture. The original site featured nothing but a black image and a strange audio clip of chanting. Somehow someone discovered that if you look at the waveform of the chanting it revealed a twitter hashtag #thefirerises. Once people started tweeting that hashtag, it started filling out the picture pixel by pixel using people’s twitter avatars.
In the end we were left with this: